

About the project
A simple thank you turned into a branding, marketing, producing, and fundraising project.
As a PR practitioner, whether it's related to the business or not, I always enjoy adding some flavors to the line of communication in which i am.
Organic W. Yogurts started just like that; trying to thank a friend in a unique way for his generous favor in Los Angeles.
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The yogurt project was not planned beforehand, on the contrary, it developed and progressed completely naturally.
Organic W. Yogurts was supposed to be thank you gift for a friend in Los Angeles. The yogurt I made for his family was immeasurably delicious, and I wanted to give it a taste to my close friends in Pasadena, where we just moved.
This unexpected appreciation has returned to the yogurt order system with a weekly subscription! An unexpected journey began and we donated all income after expenses to refugees in the end.
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